Wednesday, December 26, 2007

when your product leaves your brand

my mother bought my niece a Polaroid camera for Christmas. she wanted her to be able to take pictures and get them instantly. you know, like, uh, a Polaroid . problem is, the name has overtaken the product that you're hard pressed to actually find a real, instant Polaroid camera any more. What does this translate into? well, for one, a confused shopper, or owner. there was never actually any confusion over what the camera was supposed to do, only confusion when it came to opening the box to realize that it was no such device.

the power of the brand name had superseded the product details on the box to such an extend that the shopper (in this case, my mother) just assumed that she was getting a Polaroid camera like we all know and love.

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